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Uncanny Sketches

Clients love sketches, especially when a sketch is sufficiently non-realistic they tend to complete the concept in their imagination, leaving room for creativity and participation in your ideas.

However if the sketch becomes too realistic you enter the Uncanny Valley. Clients perceive the sketch as the final product, immediately they become very critical, you leave them no room for imagination. They are forced to accept that very sketch as if it were the end product.

So when creating that next sketch use the power of The Uncanny Valley of Sketching

Brian Garret Schuur

“Clients love sketches, especially when a sketch is sufficiently non-realistic”

fraai's favourite

Philippe Starck - The Mr. Impossible Chair »

Graphic Design